Humboldt-Universität zu Berlin - Mathematisch-Naturwissen­schaft­liche Fakultät - SFB 951 - HIOS

Secrets of Impactful Poster Design

Secrets of Impactful Poster Design

Standing out in a world of grey boxes

A guide to the essential steps to designing a powerful poster. What has visual impact – and what to avoid. Practical, easy-to-apply tips to create a professional standard of output. Integrating the principles of visual communication to poster design, and the course leader’s recommendation for easiest software to learn.



  • Starting right: writing and editing the text to provide a powerful focus
  •  Essentials of visual logic
  • Finding the optimum layout:
  • Principles of ‘Grid Design’
  • Software tools: Powerpoint, Adobe illustrator, Corel Draw
  • Powerpoint techniques and brief top tips tutorial
  • Use of Imagery: What works, and what doesn’t – with examples
  • Graphic Design or hand-drawn illustration?
  • Photoshop and other photo-manipulation software
  • How to test the poster and obtain feedback
  • Creating Interactive (e.g. PICO) academic posters


Using a lively mix of practical exercises, software tutorial, discussion, and group work this course examines the essentials of creating an impactful and memorable poster design.

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